We want your ad, whether you create it or an agency does, to meet your expectations. The best way to do that is to supply you with the specifications we've determined work the best. That way we can provide you with quality service and accurate reproduction.

Our technical specs will tell you what you need to know regarding applications, file types and resolutions as well as general guidelines for ensuring a smooth process.

Providing a PDF (portable document format) file is the preferred method for submitting your ad. When properly created, a PDF embeds all your artwork and fonts into a single file with the ad itself, not to mention reducing the file size. The settings required in Acrobat Distiller are important so we've prepared them for you in our create a PDF section.

We want you to get the maximum value for your advertising dollar so you should be familiar with our ad sizing before your ad is created. That way you can ensure that you're effectively using the ad space you've paid for.

If you've decided to emphasize your ad with the use of color you'll want to know how to prepare your files so that your color reproduces as you expect it to. Our color section displays our color options and some basics of color theory.

So, your ad is complete and you're ready to send it off to us. Check our ad delivery section to determine the method that works best for you.




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